Case Study: Joiner & Sons Hardware: Exploring Multichannel Opportunities to Prepare for Developing an Omnichannel Strategy

The objective is to encourage the future supply chain management professional to explore the concept of multichannel/omnichannel through quantitatively analyzing different scenarios and considering how the findings can be used to guide improvements. Due to the advanced concepts such as Pareto Analysis, Activity Based Costing, and Multichannel/Omnichannel this case is positioned to be used at the intermediate-to-advanced senior-level for undergraduate students and an introductory level for graduate students.

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Case Study: Joiner & Sons Hardware: Exploring Multichannel Opportunities
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Open to download resource. The increase in the number of ecommerce-based channels and the growth of Amazon and Walmart have forced bricks-and-mortar retailers to seek alternative ways to reach potential customers in a cost- and time-efficient manner. This case involves a regional hardware store interested in expanding sales and increasing profits by exploring multichannel opportunities to prepare for developing an omnichannel strategy.
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