Retail: The Omnichannel Supply Chain

Although it shares many logistical challenges with other industries, what sets retail apart is its need to meet ever-more-demanding customer expectations across multiple channels.  

As consumer buying patterns have shifted, consumer demands for service and convenience have increased.

In this report authored by Kearney, learn how to manage the growing costs of insatiable consumers while developing a successful omnichannel supply chain with forward and reverse flows.