Case Study: Manly Terminal (Mini-Case)

This case study explores transportation issues faced by a fictional shipper battling rising transportation costs, declining delivery service levels and the resulting unhappy customers. As MAP employees search for solutions, they discover Manly Terminal LLC, a biofuels-based storage and transloading facility located in rural Iowa, which enables modal shifts of ethanol from truck to rail. This case illustrates the key challenges facing Midwestern agricultural shippers and encourages a candid discussion about practical solutions for an impending transportation capacity crisis.

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