Case Study: Posh Purses' Retail Challenge

Posh Purses (PP) is a small company that makes women’s fashion accessories, including purses. Last year, PP landed a major deal with a national department store chain (NDSC) that brought four of PP’s products to more than 800 retail stores nationwide. With sales lagging behind expectations, PP needs to structure a new deal with NDSC for the upcoming fiscal year. The students’ task is to find a way to increase sales per linear foot of shelf space and/or increase shelf inventory turnover in a manner that makes economic sense for both NDSC and PP.

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