Case Study: The Forecasting Challenge for EC-Creamery
Upon completion of this case analysis, students will be in a position to:
- appreciate the challenges of forecasting and demand planning/management in an organizational context and how they can be addressed via sales & operations planning;
- deal with inaccurate or incomplete data to develop forecasts; select and implement appropriate forecasting techniques;
- explain and defend their choices in a coherent and compelling manner;
- and make relevant recommendations to senior management based on their findings.